Stressed and feel like you’re burning out? You’re not alone. After surveying 54 business women in 2019, I found out that the highest score that was ticked for 2020 was “How to stay happy and not burn out with being in business” Today I share some of my insights in what I feel is part… Continue reading HP 76: Stressed and Feeling Burnt Out?
She got punished because she was selling more than the supplier and that TV and radio stations wanted her to showcase this product … simply as she was so passionate about helping babies breath easy. But as all good challenges do…they push those who are ready to open the next door of inspiration and that’s… Continue reading HP 75: Helping Babies Breathe – The Story Behind The Snotty Nose Boss™ with Laura Klein
Q: How does using controversial language affect a personal brand on social media? Today we talk about the importance of ‘personality’ behind the brand. Today’s question can be read below: Hello Annette, It’s always great to watch your sessions and as always, I love the energy. It’s guaranteed to pick me up every single time!… Continue reading HP 74: How does using controversial language affect a personal brand on social media? with Annette Lackovic
What’s known as one of the fastest growing natural deodorant brand in Australia, started out as a Melanie McVean’s home DIY personal product that her husband needed to use on a holiday (as he forgot his commercial brand guys deodorant). He was so taken by surprise by how he had no pong (Yes pun intended).… Continue reading HP 73: No Pong! with Melanie McVean
Today I answer a question about helping you get more bang for buck when you are marketing on Facebook and Instagram. We first take a look back at what worked in ‘old school marketing, then fast track to the psychology of why people buy and why retargeting works. You can watch the video of this… Continue reading HP 72: Why Does Facebook Ad Retargeting Work? With Annette Lackovic
Launching her swimwear business at 24 and transforming it over the years to a $7M a year brand; with celebrities knocking on her door to wear her designs. Entrepreneur Rebecca Klodinsky remains down to earth. This globally recognised Australian Swimwear Brands has over 225K followers on Instagram and continues to crave the way in sales… Continue reading HP 71: IIXIIST – The journey of a multimillion dollar swimwear brand with Rebecca Klodinsky
Hello fellow Annette! I have created a beautiful mindfulness app that focuses on relationships. It’s called “Take Two – Two minutes to a better relationship. I would love to know how to best market this app. Here’s a link to the website and app store if you’d like to take a look. Thanks for your… Continue reading HP 70: How to best market my itunes App? with Annette Lackovic
It’s not a surprise that Lisa Curry continually launches health products and programs after a lengthy career as a famous athlete. The triple Olympian athlete and motivation speaker shares how doing business is very similar to being an elite athlete “A lot of it is about communication; How I’d motivate someone when I train them… Continue reading HP 69: Lisa Curry – Happy Healthy You!
Today’s episode, I will answer the question on how to work out your target market. The question came to Petar and I from someone at an awesome business marketing group we attended, and they were interested in knowing what our business does and who it helps, but from the answer Petar gave, I felt the… Continue reading HP 68: How do I work out my target market? with Annette Lackovic
Our mindset is critical in determining who we become and how successful we get. No matter if it’s Business, Career, Relationships, Health….the way you think and act affects your whole life. The importance of continually grooming the way you think; what you do and don’t let into your world is crucial for evolving into the… Continue reading HP 67: The Evolution Of Business, Love and Life