This Week In Wellness
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TWIW 8: Alcohol advertisers aiming for ‘health halo effect’
06, May, 2019
This week in wellness alcohol advertisers are attempting to put a “health halo” on their products in order to attract increasingly health conscious consumers whilst Instagram influencers have also been used in quote, unquote “underhanded” alcohol marketing as researchers call for greater regulation.
Research at Curtin University and published in Public Health Research and Practice examined both interviews conducted by alcohol industry executive and alcoholic products released to conclude that alcohol advertisers were attempting to regain lost and reduced consumers using labels such as vegan, gluten free, ‘natural flavours’, low carb or sugar free as well as healthy imagery.
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