In this episode of The Self Love Podcast, Kim speaks with Sunshine Coast entrepreneur, wife, mum of two and co-founder of wholefood brands Luvarlee and Gutful, Eliza Joy Wellington.
Eliza shares the honest and inspiring story behind building a life and businesses alongside her partner Mikey from becoming parents young and navigating financial challenges, to moving across the world, surviving the uncertainty of COVID and eventually building successful food businesses from the ground up. She opens up about the seasons that tested them, the importance of having a supportive partner, learning to adapt, and why following your passion doesn’t always mean taking the traditional path. Eliza also shares the lessons she has learned about authenticity, business, social media, money and the importance of being willing to back yourself.

At the heart of this conversation is a beautiful exploration of self-love, motherhood and personal growth. Eliza shares her powerful definition of self-love and encourages women to become their own biggest cheerleaders rather than letting self-doubt or fear hold them back. She reflects on the mentors and coaches who have supported her journey, being named a finalist in the Sunshine Coast Businesswoman Awards, and the values she hopes to pass on to her children. This is a heartfelt conversation about resilience, optimism, authenticity and creating a life that feels true to you.

About Eliza:
Eliza Joy Wellington is a Sunshine Coast based entrepreneur, mother of two and co-founder of two wholefood brands, Luvarlee and Gutful. Alongside her fiancé Mikey, she has spent the last six years building businesses from the ground up, completely bootstrapped, without loans or investors, driven entirely by a passion for real food, family and living in alignment with her values.

Eliza’s journey has been anything but linear. From working airport ground crew, to living in Bali, closing a thriving restaurant overnight due to COVID, returning home with a toddler, a baby on the way and nothing in her pocket, and rebuilding from scratch, she knows firsthand what it means to start over, back yourself and keep going anyway.

Today Luvarlee is a trusted wholefood brand, stocked in health food retailers across South East Queensland and loved by thousands of families. As the business continues to grow, Eliza and Mikey are expanding into their own commercial kitchen, a milestone that felt impossible not so long ago. Gutful came next, born from Eliza’s own experience as a mum navigating fussy eaters and desperately wanting a simple, clean way to get more goodness into her kids every single day.

Eliza is a passionate advocate for women backing themselves, finding joy in the everyday and building lives that feel genuinely aligned with who they are. She is currently a finalist for the 2026 Sunshine Coast Business Woman of the Year award.

Her definition of Self Love is: It is honouring to me. It is honouring where you are at while still believing what is possible. It is speaking to yourself with kindness, resting when you need to, backing yourself to grow, recognising that acceptance and growth can exist together.

I think it is okay to desire more for yourself and that is an act of self-love as well. Wanting more whilst also appreciating exactly where you are at.

Her favourite quote is: What you are not changing, you are choosing.

Links to follow:
Website: http://luvarlee.com/ and http://gutful.com.au/
Instagram: https://www.instagram.com/elizaaa.joyyy/
https://www.instagram.com/luvarlee.co/
https://www.instagram.com/gutfulgroup/

Special offer to Listeners 10% off Gutful using the code SELFLOVE at checkout, valid until September 30

Quotes:
I never let fear of failure or fear of judgement or a lack of qualifications hold me back from just giving things a go.
I just love to live life to the fullest and have fun along the way.
We made a conscious decision never to let parenthood slow us down or stop us from living a jam packed fun life.
I think it’s so important to have a partner who is your ride or die and who is there to support you.
Having that person who is just there for you 100% makes business possible, makes parenthood possible, makes a beautiful life possible.
He brings out the best in me and he teaches me to be optimistic and look on the bright side.
She has taught me to slow down and just enjoy every moment.
I think there are seasons of hustle and there are seasons of slowing down.
It is challenging. It is a juggle having young kids and running businesses.
We have been through the hard yards now and we are reaping the rewards now.
I am so glad that we went through those tough times because it makes the good times even sweeter.
Network marketing taught me social skills, sales psychology, leadership skills, public speaking, confidence, and social media skills.
People love authenticity. They can sense when you are being untruthful.
Everything that we claim to be, we are, and I think customers know who Mikey and I are. We are truthful, honest real people.
I think being around the kids and having fun with them is our outlet. It helps us fill up our cup and feel good again after a busy, stressful day.
I have realised that we are perfect for each other. We challenge each other, we back each other, we support each other. We value each other. We bring out the best in each other.
We should be cheering ourselves on and celebrating our wins and speaking to ourselves like the boss babes that we are.
We are all limitless beings. We are all capable of way more than we give ourselves credit for.
Go after whatever it is that you want and back yourself and don’t give up and love every minute of it.
Love the journey.

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