This Week In Wellness

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TWIW 8: Alcohol advertisers aiming for ‘health halo effect’

Episode 8
06, May, 2019
}5 Minutes

Show Notes

This week in wellness alcohol advertisers are attempting to put a “health halo” on their products in order to attract increasingly health conscious consumers whilst Instagram influencers have also been used in quote, unquote “underhanded” alcohol marketing as researchers call for greater regulation.

Research at Curtin University and published in Public Health Research and Practice examined both interviews conducted by alcohol industry executive and alcoholic products released to conclude that alcohol advertisers were attempting to regain lost and reduced consumers using labels such as vegan, gluten free, ‘natural flavours’, low carb or sugar free as well as healthy imagery.

http://www.phrp.com.au/issues/online-early/proliferation-of-healthy-alcohol-products-in-australia-implications-for-policy/

https://www1.racgp.org.au/newsgp/clinical/advertisers-put-%E2%80%98health-halo%E2%80%99-on-alcohol-products

https://www.theguardian.com/technology/2019/apr/09/australian-instagram-influencers-often-plug-alcohol-but-do-not-declare-sponsorship

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About This Week In Wellness

Brett Hill brings you This Week In Wellness, the health news highlights you need. Every week Brett scours the globe to find the most relevant and important health news highlight to bring to his tribe. In just 5 minutes he will get you up to date with the news and share his opinion of what this means for you.

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