In this episode of The Self Love Podcast, Kim Morrison chats with author, speaker and business mentor Emma Maidment about the journey from a traditional PR career to building a business grounded in authenticity, personal branding and alignment. Emma shares how her own health challenges led her to listen more deeply to her intuition and rethink what success meant to her. Together, Kim and Emma explore the importance of understanding your personal values, recognising when your business or life is out of alignment, and taking practical steps to create meaningful change. Emma also shares insights from her work helping entrepreneurs find their flow, build magnetic personal brands and turn lived experience into a powerful foundation for business.

The conversation dives into the realities of digital marketing, the importance of testing ideas and listening to the market, and how AI can be used as a productivity tool without outsourcing your own decision making. Emma also opens up about navigating motherhood, grief, stress and the challenges of writing and launching her book, Find Your Flow, and how embracing both the highs and lows of life has allowed her to connect more authentically with others. At the heart of the conversation is a powerful message about self love, listening to yourself early and having the courage to create a life and business that genuinely reflects who you are.

About Emma
Emma Maidment is an author, international speaker and business mentor helping established founders build authority-led personal brands.

Her first book, Find Your Flow, was published by Affirm Press in 2024. It grew out of a decade of learning the hard way that a life which looks right on paper can quietly cost you your health, your intuition and your sense of self. Emma spent years being told her symptoms were in her head before she found the answers, and longer still learning to trust her own voice over the experts around her.

That experience shaped everything she teaches now. Emma works with founders through Flow States Collective, using her Authentic Authority Method to help them build businesses that run on identity and alignment, not pressure, performing or proving. She speaks internationally on authentic authority, personal branding and the end of hustle culture.

Emma is currently based in Crete, Greece, where she is writing her second book and building what comes next.

Her definition of Self Love is: Self love is listening to yourself the first time.

Her favourite quote is: Be who you are.

Links to follow:
Website: https://flowstatescollective.com/
Instagram: @emmamaidment_
Linkedin:linkedin.com/in/emmamaidment
Podcast: https://theflowlanewithemmamaidment.buzzsprout.com/
Book Find Your Flow: affirmpress.com.au

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Quotes:
Seeing an opportunity, seeing a gap and just filling it has always been the way that my brain works.
There is a deep connection between what is happening in my emotional body. What is happening in my physical body and the unhealed parts of myself that is holding me back from really healing.
It was through these practises of yoga meditation, that for the first time I sat still, and I met these parts of myself that I hadn’t been able to reconcile.
I really learned to deeply listen.
When you don’t listen to yourself, you just get redirected, and it takes a lot longer.
Alignment before action is the philosophy that I hold.
You have to actually take the action.
You are allowed to change those top priorities.
You just realise how blocked you are by pushing those should’s in your big wheelbarrow all the way up that hill until the moment where it just becomes too heavy and you are just going against that flow.
Being in that state of flow is that moment of time when you are completely present. You are not thinking about what’s happened or what is going to happen, you are just completely immersed in what you are doing.
Sometimes you have to neglect your feelings and follow the plan that you are on and stick to the boundaries, even when it feels uncomfortable.
The more that you learn to trust, your intuition, your gut feeling. The more powerful you become.
Don’t outsource the thinking, outsource the actual repetitive, boring tasks that could be done by a robot.
I feel like how you lead yourself is how you lead others.
You feel it, and then you allow it to move. You don’t allow it to define you.
Self-love is being willing to back yourself when everybody in the room is telling you something different.
Learn to listen to those knocks.
Truth, translation, transmission and trust is what equals a magnetic brand.
When you really clear on who you are, then you are clear on who you are for. And that is what makes you magnetic.

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If you would love to work with Kim one on one coaching or be a part of her Self Love & Wellness Mentorship Program to continue to master the art of self-love click here – www.kimmorrison.com

SIGNATURE ‘ESSENTIAL SELF CARE WEEKEND’ EVENT with Kim Morrison

Immerse yourself in a whole weekend for you, dive into the powers of your physical, mental and emotional wellbeing and how essential oils can create magic and change in your life. Learn the importance of self-care and what it means to indulge and recharge every day… after all you deserve it!

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MUSIC INTRO & OUTRO
Many thanks to Wes and Charlotte Carr – https://wesleydeanmusic.com/