“For me, is that I can be soft in my leadership, I don’t have to lead like a man to be able to effective. In my previous role, thirteen years was a totally male-dominated industry, it’s taking a lot to un-learn those lessons that I don’t actually have to be like that, and that I don’t need to be good at everything! So, that has been a big lesson for me is that I like to do everything myself, I’m a quietly independent person, it’s good to be able to let go a little bit maybe, just leave it for somebody else to do, and just concentrate on what my strengths are.” ~ Naomi Elliott

Meet Naomi Elliott, the driving force and General Manager of Concept Labs, a Sunshine Coast-based manufacturing powerhouse dedicated to sustainable production of cosmetics, skincare, and cleaning products. Since 1998, Concept Labs has helped brands bring their innovative formulas to life, offering guidance on everything from product development to eco-friendly packaging.

Join us as Naomi talks on how her leadership journey reflects the evolving challenges of building strong relationships, aligning her team, and finding the right fit for every role. Naomi opens up about her personal growth over the past few years, sharing how she’s refining her leadership style and creating a cohesive path for her managers and team.

Naomi’s journey defies traditional expectations, particularly in an industry where a masculine tone is often the norm. She shares her insights on embracing a softer, more genuine approach to leadership, discovering that it’s okay not to excel at everything, and the importance of focusing on her unique strengths.

Under Naomi’s leadership, Concept Labs has transformed into an internationally recognised manufacturer, earning awards and recognition along the way. These efforts have been recognised with Naomi being awarded the Best Practice Leadership Impact Award for 2020, her team took home two awards at the 2019 Sunshine Coast Business Awards in the Manufacturing (Large Business) & Export categories, and Naomi was a finalist in the Sunshine Coast Business Women’s Network awards in 2021.

Tune in to hear Naomi’s inspiring take on authenticity, empowerment, and sustainability in business.

Her definition of Self Love is:
The biggest form of self –love for me is to give that quiet time back to myself. –

Her favourite quote is from:
“She remembered who she was and the game changed.” – Lalah Delia

Links to follow:
Website: https://www.conceptlabs.com.au/
Instagram: https://www.instagram.com/concept.labs/
Facebook: https://www.facebook.com/ConceptLabsAustralia

Quotes:
I am self-driven, and I continue to do that in everything that I do.
It’s about backing myself, making sure, I’ve done what needs to be done.
Feeling the juggle between neglectful parenting and good parenting brings independence.
It’s the intention of the parents that we know we are doing it for the greater good that matters.
It’s hard to give your all to everything, and every part of your life.
Mother guilt is something that I suffered with, it’s absolutely real-life.
I make sure I have had more work-life balance this year.
Children are happy if their parents are happy.
Making quality time with my family is one of my goals.
I’m continuing to grow and learn in business.
I learned in my personal development programs that I can be soft in my leadership, I don’t have to lead like a man to be effective.
I’m working myself out of burnout that was very challenging
My friendship circle is truly amazing
I’ve invested time and money in software this year.
Just making sure I’ve got the right people, in the right roles.
Bringing the work into balance, being gentle and respecting the workers.
Diversity, culture and heritage are some of the challenges of a leader.
As a leader, you want everyone to evolve, learn and grow.
The biggest form of self –love for me is to give that quiet time back to myself
 

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MUSIC INTRO & OUTRO
Many thanks to Wes and Charlotte Carr – https://wesleydeanmusic.com/