In this solo episode, H (Helen Marshall, founder of Primal Alternative) shares how you can start a fulfilling, flexible bake-from-home business — even when the economy feels like a mess.

Right now, it’s easy to feel stuck. The headlines are full of rising costs, job insecurity, and global uncertainty. When fear is in the air, the natural response is to freeze — to put off dreams, play it safe, and wait for “the right time.”

But what if now is the right time? What if the economy being “a bit crazy” is actually the perfect window to create something small, grassroots, and meaningful?

In this episode, H walks you through:

• Her personal story of leaving corporate burnout behind
• The 5 key steps to start your own bake-from-home business
• Tools to regulate your nervous system and move forward from calm, not panic
• What makes micro-businesses resilient in unpredictable times
• The truth about ingredient price hikes, self-doubt, and getting council approval

Plus, she answers real listener questions like:
“What if I’m not a sales person?” and “How much can I actually earn?”

Whether you’re looking for more meaning, freedom, or simply something that fits around your real life — this episode is packed with grounded encouragement and next steps.

Links & Resources:

Register for the free masterclass:
www.primalalternative.com/webinar

Explore the Primalista Licence:
www.primalalternative.com/licence

Want to chat with H? Book a free 30-minute call:
www.primalalternative.com/call

Special Bonus (ending soon!):

The Baking Business Starter Kit (worth $900) is available for free when you join as a Primalista — but it’s being retired on June 20, 2025.
If you’re ready to start your own nourishing, flexible business, this is your moment.